Logo-folio

A collection of logos I have designed.

2023-2024

Over time I developed a number of logo concepts while working on different projects. Each one begins with a concept that reflects the purpose or environment of the initiative it represents.

While their contexts differ, my approach was always to create logos that feel distinct, easy to recognize and, at the same time, flexible enough to work across different applications, on both digital and printed materials.

AI Pitch Competition

Organization
Braventure, Erasmus Enterprise

Year
2024

The AI Pitch Competition is a regional competition that brings together startups working in artificial intelligence. The program gives founders a space to present their ideas and connect with others working on artificial intelligence.

I developed three logo concepts, each focusing on a different aspect of AI. My aim was to design a logo that reflects both the technical side of artificial intelligence and the startup environment surrounding the program.

  • Logo for AI Pitch Competition featuring a stylized letter '0' with a diagonal line and green dot above the '1' in '01', with the words 'Pitch Competition' next to it.

    I

    The logo is inspired from the binary system (01), reflecting the fundamental coding and building behind artificial intelligence. The number 01 is cut to form the letters AI, connecting it directly to the technological nature of the competition.

  • Logo with text and shapes representing the AI Pitch Competition, featuring a green speech bubble, the words 'AI Pitch Competition', and curly braces.

    II

    The logo is inspired from {the brackets} commonly used in coding. The central shape refers both to pitching and to a chat bubble, hinting at interaction with AI models while reinforcing the tech focus of the competition.

  • The logo of AI Pitch Competition, shows the letters AI intertwining with brackets and Pitch Competition next to it.

    III

    The chosen logo integrates the angle brackets, referencing the development side of AI while also pointing to innovation and technology.

    CHOSEN LOGO
Three banners hanging between stone columns at a historic building promoting an AI pitch competition. The banners display the phrases 'Pitch the future', 'Shape the future', and 'Driven by the future' with green and blue gradient backgrounds.
A beige tote bag with green and black text, lying on stone steps in sunlight. The text says 'Driven by AI.' with a green dot and a small graphic indicating 'AI Pitch Competition.'
Street sidewalk next to a textured brick and plaster building, with a large informational sign on a stand promoting an AI Pitch Competition, and a small flower pot at the base of the sign.
An outdoor bus stop with a digital advertisement displaying information about AI Pitch Competition, with a woman walking past the bus stop, dressed in a yellow top, teal pants, and sandals, carrying a black backpack.

NL Startup Competition

Organization
Erasmus Enterprise, Upstream

Year
2024

NL Startup Competition is an initiative that aims to bring together startups across certain categories to showcase their ideas, pitch to a live audience, and connect with key players in the entrepreneurial ecosystem.

For this program, my goal was to create a logo that reflects both the competitive nature of the program and the environment of the startup ecosystem. While keeping the focus on entrepreneurship, I used orange as a subtle reference to the competition taking place in the Netherlands.

  • Logo for NL Startup Competition featuring black abstract shapes, orange circle, and text.

    I

    The logo uses two shapes derived from the letter N, alongside geometric forms inspired by the L in NL. Their uneven placement suggests individuality and competition, while the upward direction hints at the idea of rising and winning.

  • Logo for NL Startup Competition featuring a semi-circular gradient bar transitioning from yellow to orange to blue to black with text 'NL' and 'Startup Competition'.

    II

    A variation of the final logo, this version applies gradient colors inspired by the competition’s organizational partner brands. The fluid transition between colors reflects collaboration, innovation and the dynamic nature of startups.

  • Logo of NL Startup Competition featuring three geometrical shapes that encapsulates NL and Startup Competition texts.

    III

    The logo uses half-circle and quarter-circle elements that subtly form the letters N and L. The changing geometry reflects growth and movement, echoing how startups evolve, scale and connect within the entrepreneurial ecosystem.

    CHOSEN LOGO
Banners for NL Startup Competition, with one banner reading 'To the next level!', another saying 'The stage', and the third stating 'is yours!' with each presenting a different logo in front of a building with large stone columns and palm trees.
White T-shirt with black and orange text and graphics with a logo of NL Startup Competition, featuring the words "Take your startup to the next level".
Business card with NL Startup Competition logo, placed on a black notebook on a wooden desk near a keyboard.
Black business card for NL Startup Competition placed on a wooden bench with beige fabric upholstery.

Talent for Transition

Organization
Erasmus Enterprise

Year
2023

Talent for Transition is a program that focuses on driving sustainable innovation. Through workshops and various activities, the program helps participants to see how they can contribute to long-term social and environmental transitions.

For this program I developed three logo concepts, each focusing on a different aspect of the initiative. My aim was to create a logo that reflects the program’s focus on change, progress and long-term impact.

  • Abstract logo with two overlapping green swooshes and three small green rectangles above them, symbolizing growth or partnership. Below, there is an illustration of two stylized human figures, one red and one blue, giving a high five, with the text "Inspiration: community, networking..."

    I - Social

    The logo contains two curved shapes derived from the letter “T” in Talent for Transition (TFT). Their form recalls two people facing each other, symbolizing the social aspect of the program and the connections formed during its activities. The gradual transition between the shapes (F from TFT) hints at movement and change, reflecting the idea of transition.

  • Abstract logo with overlapping rounded rectangles in shades of green and gray, symbolizing connection and networking.

    II - Connection

    This concept uses two shapes derived from the T in TFT, resembling conversation bubbles. The forms represent networking and exchange, reflecting the discussions and connections that take place throughout the Talent for Transition program.

  • Logo of Talent for Transition representing two arrows looking the same direction making up letter T with different shades of green.

    III - Progress

    This chosen logo concept is built from arrow shapes that suggest movement and forward direction. Two arrows form the letter T, while a horizontal element forms the F. The green color emphasizes the program’s focus on sustainability and forward-looking innovation.

    CHOSEN LOGO
Set of branding materials for 'Talent for Transition' including a large white flyer with green text, business cards, informational cards, and a green envelope, all featuring a different logo out of 3 logos.
Business cards with a green and white design, one placed against a stone and the other resting on the surface, displaying contact information and a logo.
A business card and a paper with a green and white abstract logo on a round wooden table.
Business cards with a green and white logo on a wooden table with shadows from plants.